Why I’m here

My mission is to collaborate with courageous women who are ready to step into their own unique, empowered truth (and smash the patriarchy whilst we’re at it).

By soulfully realigning with ourselves through our passions, purpose and innate wisdom, and boldly living in our truth, we’ll amplify the power of feminine energy throughout the whole world.

Let’s awaken the wild women within and come together to create deeply joyful and meaningful success on our own terms – and have fun doing it.

About me

I’m Holly Clark (she/her), a certified Transformational Life Coach and founder of Future Story. Recovering UX Designer, workaholic, people-pleaser turned ‘Dream Life Designer’ now building my version of a happy life in the tropics.

I spent years working my ass off in a soul-sucking design career that just wasn’t working for me before the blessing/curse/steamroller of burnout finally stopped me in my tracks and threw me off the corporate ladder. I’m forever grateful to my body for serving me so powerfully to get me back on track but ohh I wouldn’t wish that sh*tty path back home on anybody.

I was wasting so much time living out of alignment with my true values, chasing goals I’d created from a toxic cocktail of fear, scarcity and not-enoughness. Working so hard to impress people who didn’t inspire me at all, looking for approval outside of myself, hungry for some abstract version of ‘success’ and always waiting for a sign from the Universe for permission to make the leap. Ha, thanks Universe…

Fast forward a couple of years of burnout and grief recovery, a lot of therapy, life coaching, experimental healing, learning, growing and a few major life milestones. I came home to myself at last and began building a very different life, freed from so many layers of conditioning, negative beliefs and unhelpful behaviours.

There is another, better way for you, I promise.

I’m here to support frustrated-as-hell women who know they’re meant for so much more to soulfully realign with their inner knowing and create the lives of their wildest dreams.

My values

  • Authentic Connection

  • Creativity

  • Curiosity

  • Freedom/Adventure

  • Growth

  • Playfulness

Still curious?
Get comfortable and I’ll share some more…

My backstory

My first memory of being hungry for adventure was packing up my rucksack with my teddy bear and marching down the driveway on a mission to see the world, only to reach the gate and realise I’m 7 years old and have no idea where I’m going. 

At school I felt determined to prove my capability and worth, which served me well in an environment where the message was clear: work hard then you’ll get to choose the life you want, a life of freedom and adventure. The work-hard worldview was compounded at home where I was told ‘Everyone else has to work hard for a living, who are you to do what you love?’

As a teenager I said my first ‘fuck you’ to the system, cutting my hair off and dyeing it hot pink, donning a sheepskin jacket and fully embracing my weird. Rejecting the norm and being more openly me led to finding my tribe of fellow weirdos and forging my own path; studying at art school and finally packing my rucksack for real and heading to Australia (sans teddy bear).

In my 20’s I brought my gung-ho determination to the world of holistic therapy, qualifying in massage, aromatherapy, reflexology and reiki all at once, despite the advice being to do them one by one. Eager to prove myself even in the world of healing, and convinced hard work was the only way, I wasn’t going to be told I couldn’t. My Mum had just been diagnosed with cancer and looking back I can see how wanting to do ‘something good’ with my life was also driven by a feeling of powerlessness at home.

I settled in Australia but flew back home just before my Mum’s death, leaving behind my fiance, dog, home and family life. Despite the difficulty of that time, I felt freer than I had in years. I realised how much I’d watered myself down to fit in with my older partner and his life. I remember the dread I felt as I cried my eyes out for the 23-hour journey back, knowing I would have to walk away from the comfort of everything we’d built over 7 years together.

I left our cosy suburban life and headed for Sydney where it felt like I was catching up on the fun I’d missed in my 20s. Before long the fast pace and bright lights of city life had the artist/healer in me feeling pressure to get a ‘proper job’. And so began my next misadventure, corporate ladder climbing in the design world. 

Commoditising my creative spirit felt like I was selling my soul but I knew no other way. For 10 years I was so desperate to be seen and valued that I worked myself into the ground, convinced I couldn’t rest until I achieved the acknowledgement and success I deserved. 

Deep down I knew I had to kill the job before it killed me but I felt stuck and didn’t know what I wanted next. In my search, I discovered the world of life coaching and experienced an instant resonance. In true Holly style, I went full throttle, studying for a diploma whilst working full-time and coaching several clients. My soul had finally found its path, but my body was not going to let me do both. I remember saying to my own coach at the time “If I don’t quit this job I know my body will make me”

And she did. Burnout hit hard and what I thought would be a couple of months of rest, turned into 2 years. No matter how much I rested I still felt exhausted. The doctors told me it was depression but I knew it was deeper than a diagnosis. My life wasn’t working for me anymore and the burnout was forcing me to listen.

I didn’t just need to rest, I needed to heal and recharge, and that meant dancing, playing, soulful connection, community, adventure and the ocean. I upgraded my rucksack to a campervan and hit the road, taking my Dad on one last road trip just before he died. In my grief healing journey, I found myself living in a hugging community where for the first time I felt seen, recognised and loved at a soul level just for being me, not for the work I was producing. I saw the positive light of my just-being-me on the people around me and knew it was time to live in a new way, soul-first and in full alignment.

At last my life path makes sense to me; every ‘wrong turn’ was in fact a stepping stone to creating my version of a happy life and I was becoming a coach the whole time. My curious artist who needs to play, learn and create in the physical world. The soulful healer who wants to grow and help others to recover. The designer and UX researcher who loves to understand people’s needs, pains, desires and motivations, and discover innovative, beautiful solutions to their problems. All parts of me get to come together as a Life Design Coach and I love the work I do in the world, helping others to become their whole selves.

I’ve finally given myself permission to prioritise the things I love most in life. I trust myself to live in the flow of what is, without trying to control the outside world, and I’m creating exciting and unexpected opportunities in the unknown. I’m pretty shit at surfing so my inner rebel feels deliciously naughty to have run away to a tropical island to build my life and business around it just because I can. No regrets. 

What does your inner rebel really want in life?

How I got here

What are you waiting for?

Try a complimentary session to see if 1:1 Life Design Coaching or EFT & Matrix Reimprinting are right for you.

Holly Clark smiling with phone purple speech bubble reads Life's Calling